The Hup Soon Global Group markets and distributes various types of agriculture and industrial equipment.
Anglo-Thai Co. Ltd. (“ATC”), a subsidiary of the Group, has been distributing agriculture equipment and parts in Thailand for over 60 years. Currently the Group represents two internationally renowned tractor brands, Massey Ferguson from the US and Kioti from Korea. Beside the Thai market, the Group also has concession to distribute the Kioti brand tractors in Laos, Myanmar and Cambodia.
Through its representation of two world class brands, the Group offers a comprehensive range of products for the Thai market from the historically important med-large segment catering to the sugarcane plantation as well as the small-medium tractor segment which is enjoying brisk growth in line with the mechanization trend in Thailand. The Group also complements its tractor sales with add-on options such as tractor implements like ploughs and loaders.
The Group reaches out to the various agricultural regions in Thailand through its extensive distribution network comprising of 30 tractor dealers and over 80 spare parts dealers. The Group also maintains 3 branches in strategic locations to better support the dealers as well as customers directly.
Apart from agriculture equipment, ATC also provides marketing services and after-sales support automatic transmission systems, representing the Allison and Dana brands. The Group also provides maintenance and repair services to vehicles in Thailand which are equipped with these transmission systems.
The HSG Group works closely with two important principals in the material handling equipment segment: Mitsubishi, an established player in internal combustion forklifts and Nichiyu, the electric forklift specialist.
The Group, through its associate United Motor Works (Siam) Public Company Limited (“UMWS”), has been the exclusive distributor of Mitsubishi forklifts and parts in Thailand for over 28 years.
In addition to outright equipment sales the Group also provides after-sales services and parts and maintains a fleet of forklifts for rental or operating lease. The operating lease segment has increasingly gained more importance in recent years.
Aside from material handling equipment, UMWS also distributes a range of garage equipment, representing various brands such as Ammco, Coats, Challenger and Mandolfo. These garage equipments are mainly used in the automotive service industry and include lift posts, wheel balancers, brake servicing equipment and tyre changers.
The Group also holds a strategic stake in Nichiyu Asia Pte Ltd (“NAS”), the regional distribution arm of Nippon Yusoki Co. Ltd which manufactures electric material handling equipment under its Nichiyu brand. As the first in Japan to develop electric forklift trucks in 1939, Nichiyu remains a leading brand in the industry. Incorporated in Singapore in 1992, NAS has operational subsidiaries and associates in Malaysia, Thailand, Australia, the Philippines and India.